Youth's Lives Every Day
This year, H&M Americas reaffirms its year-round dedication to the LGBTQIA+ community with the continuation of its annual Pride campaign celebrating chosen families, which play an essential role for many people in the LGBTQIA+ community. The campaign, launching in stores and online across the region under the tagline ‘Chosen Family, Infinite Love’, reinforces H&M’s long-standing advocacy for the LGBTQIA+ community.
As a long-time advocate for the community globally, H&M continues its support through donations to The Trevor Project — marking the 6th consecutive year in the US and 2nd year in Mexico — to further their mission to end LGBTQIA+ youth suicide. Since the partnership’s inception, H&M has donated over $1 million to The Trevor Project’s life-saving mission through an annual matching campaign. This year’s campaign runs from June 11 – 15. Click here to learn more about H&M’s commitments.
